FLAVOUR SWAP
For April fools in 2025, we played on one of the longest running product myths around; the colours of Walkers classic Salt and Vinegar and Cheese and Onion crisps.
Were Salt and Vinegar Walkers always green? Were Cheese and Onion blue from day one? Does anyone actually give a s**t?
Well, it turns out they do. Because we poked the proverbial hornets nests by telling people we would be swapping the colours ‘back’…
We put this message out in the real world and on social media….
And made some of the actual bags too…
Then we waited for the public to react. And they did…
Then we let them stew for a few days before revealing that it was all a big old April Fools joke…
As well as generating loads of buzz online and getting Walkers trending on social channels, it was also picked up in mainstream media outlets such as the Metro and The Independent and The Grocer named it the ‘Winner of April Fools 2025’, and you can’t get better than that now, can you?