FLAVOUR SWAP
For April fools in 2025, we played on one of the longest running product myths around; the colours of Walkers classic Salt and Vinegar and Cheese and Onion crisps.
Were Salt and Vinegar Walkers always green? Were Cheese and Onion blue from day one? Does anyone actually give a s**t?
Well, it turns out they do. Because we poked the proverbial hornets nests by telling people we would be swapping the colours ‘back’…
We put this message out in the real world and on social media and waited for people to react…
And they did…
Then we let them stew for a few days before revealing that it was all a big old April Fools joke…
As well as generating loads of buzz online and getting Walkers trending on social channels, it was also picked up in mainstream media outlets such as the Metro and The Independent and The Grocer named it the ‘Winner of April Fools 2025’, and you can’t get better than that now, can you?
WALKERS AND HEINZ
Walkers were teaming up with Heinz to make ketchup flavoured crisps. A classic collaboration between two iconic brands. We came up with a simple visual to tease and then celebrate the event.
DAYLIGHT SAVING
A poster we created to get Walkers front of mind when the clocks went back for Spring.
EASTER
A poster we made to get people thinking about Walkers crisps at a time when people just think about sodding chocolate...
WOMEN’S EURO 22 SPONSORSHIP
Walkers were one of many sponsors of the Women’s European Championships. So when England won the tournament we felt obliged to do something to celebrate such a famous victory. So we changed the Walkers logo, made a poster and handed out special, limited edition packs to fans as they left Wembley Stadium.
