EURO 2020
After a years delay, Euro 2020 arrived in the summer of 2021. Paddy Power wanted to be at the heart of the action with a campaign that showed they really knew the football market and understood fans who had been waiting for the tournament for so bloody long.
So we got Peter Crouch to tell punters to betray their betting companies and upgrade to Paddy Power where they’ll get better offers throughout the tournament.
We litterered the ad with football references for fans to spot and threw in the odd cameo too.
The whole film was written, shot and finished in little more than three weeks before the start of the tournament.