EVERYONE HAS A FLAVOURITE
Walkers had a bit of a problem. The nation was still hugely loyal to their brand but only to their favourite flavours, meaning they’d either forgotten about all the other iconic crisps variants they offer or hadn’t even tried them. (They do Pickled Onion? Who knew?)
So our challenge was to reming the nation of all the unbeatable flavours on offer, encouraging the public to reappraise the brand and step out of their prawn cocktail scented comfort zones for a change.
We did it by creating a simple, fun and iconic OOH campaign, highlighting all 12 Walkers flavours (including two brand new ones) whilst bringing a bit of fun and colour to the grey streets of autumnal Britain.
