A LIFETIME OF GREAT STORIES
We won Disney+ in a pitch in 2023. Countless scripts and false starts, a few pre-productions and a half made Family Guy ad later and we finally launched our first brand campaign for them in 2025; ‘A Lifetime Of Great Stories’.
The campaign highlighted the fact that Disney+ is the only streaming service where you can watch the most iconic movies and shows from the most important stages of your life…
The classic Disney animations we all fell in love with at an early age. The legendary family movies we watched as a kid. The TV shows that guided us through our teenage years and into adulthood. And the Oscar winning movies, Emmy winning shows and blockbuster franchises of today.
All there, and only on Disney+.
We launched with a Christmas film directed by legendary advert shooter Frederic Planchon…
And then we put our campaign line on the side of every bus and escalator in the country, on the front of buildings and on the end of every trailer for new or upcoming Disney+ content.