THE ICE CAVE
Our previous 'Ice Bar' campaign was so successful that next up we decided to send our hero on a journey across the Rockies in search for something even colder and cooler… a party hidden deep within the mountains.
We launched with another epic film...
Encouraging people to enter their details on our new website to win a trip to Jean Claude's discovery - a real Ice Cave Rave in Les Arcs, France.
Then rolled out small, roving Ice Cave Rave's across the UK.
And created a whole load of rave style fly posters for them. Here are a couple of many...
Then later on, we released a little reminder to people to sign up for the remaining UK Ice Cave experiences...