BRAND LAUNCH
We created Charlie Bigham’s (You know, those pricey ready meals that come in wooden trays) first advertising campaign using the endline ‘Obsession is my secret Ingredient’. The aim was to make people realise these aren’t your bog standard microwave meals, but high quality, home-made dishes you can pop in the oven. We launched the new campaign with some national press and OOH…
Charlie' Bigham’s sales and brand recognition have since soared. Happy days.