PASSION OVERCOMES THE ODDS
We won Betsafe in a pitch. The brief was to position them as the website for the serious sports fan, distancing them from the shouty, jokey world of other betting companies. Our idea - 'Passion Overcomes The Odds', highlighted that while Betsafe will give you the odds to have a punt, the successful few are those with a real passion for sport and betting.
The campaign launched with a 60' brand spot, portraying odds as just more numbers that run our lives, there to be overcome.
While we created an entirely new brand identity for them too.
CONOR MCGREGOR
After successfully re-launching the Betsafe brand with 'Passion Overcomes the Odds', they came to us with their next challenge - use the idea to showcase their set of shiny, new sports ambassadors, namely, some fighter called Conor McGregor who's apparently quite big right now. We had two hours with Conor in which we created this film for cinema and online...
And these posters that were slapped across buildings, buses and everywhere between in Ireland...
The Conor film got Betsafe some serious PR, racking up over 4 Million views on instagram alone in it's first few days online.
