ASDA CHRISTMAS
The Christmas ad market is full of sentimental films set to acoustic re-hashes of famous tracks. All well and good, but ASDA wanted to do something a bit different in 2015. So, we celebrated everything that was daft, OTT and naff about our favourite time of year and slapped a spanking new pop track over it, to create a campaign that was the antithesis of the market at the time;
#becauseitschristmas.
We launched with the standard 60' showpiece...
And followed up with a few more doses of Christmassy daftness....
Some big, silly outdoor ads...
And a billboard with antlers.
